How to create and use Facebook Pages
Facebook pages are an extension of your personal identity on Facebook. They allow you to separate your personal identity from whatever focus the page has. But the process of creating one may be intimidating but this article should make it easier. Generally, a person will publish a page on Facebook to focus on a particular area of interest. Such pages can link with an external blog for even greater benefit.
You might have a hobby of wood working. Some of your friends on Facebook will certainly be interested in your hobby but others may not. You can post articles on wood working on your page and leave the personal identity for personal posts. Your friends can then elect to see the wood working articles or not. More significantly, there are almost certainly hundreds or thousands of Facebook users who share you hobby but are NOT among your friends. By creating a page, you allow all of those users to LIKE your page but you do not need to become friends (in the Facebook context). They can follow your posts and even (optionally) comment or (again, optionally) post directly on the page’s timeline. You may wish to interact with them or, you can maintain the site from a publication-only viewpoint.
I have several Facebook pages that I have created. They each support a different area of my writing. Of course, there is the BTecno page that links to this site. I also have Facebook pages for my CDN Today website and for most of the blogs that I write.
The reasons are simple. As I described in the earlier paragraphs, the page allows me to focus on a single area of interest. But, since I primarily write on my blogs, the pages are great advertising for my websites! They connect Facebook users to my sites and allow them to comment on the sites using their Facebook credentials.
How to create a Facebook page. The simple steps are to log in to Facebook with your personal identity. Visit any page (such as my BTecno page and click on the “Create a Page” link in the upper right side. Then follow the prompts. When you arrive at the step that talks about “promoting pages” or asks for funding, just hit the SKIP button. You do not need to PAY for your page or to make good use of it.
The problem with a Facebook page is that it can become a separate community (apart from the associated website) and require that I post articles there as well as on my website. It can also develop two, unconnected commenting systems. The answer is to somehow automate the posting process. Ideally, when I post an article on my website, it would automatically be posted on the Facebook page. There are several methods of doing this but I have issues with most.
Enter the RSS Graffiti application (on Facebook). You can connect to the application here. The instructions on their website are pretty easy to use but here is a link to a PDF file that walks you through the process step-by-step. By the way, the author of the file operates a very nice blog that I recommend, “Always Upward” – check it out.
As always, we want to hear from you. Leave your comments below. You can even use your Facebook credentials. :0